In 2021, Hogarth won a pitch to create and produce the new brand strategy for Bic. Our idea was choosen and the concept “Everything starts with paper and Bic” was very well received by the Bic's global marketing team so they decided to expand the strategy for a 3 years campaign, starting in January 2022 with the film you see bellow. Besides the movie, Hogarth are going to create all the social media strategy and POS as well. I hope you like as we love to create.