2023 is the year that everyone in Brazil will jump carnival again. After 2 years without our biggest party, this year promised to be one of the biggest audiences in all of history. Trident created this campaign completely focused on the mouth as the protagonist. Mouths that explored the universe of the brand and that brought the joviality of carnival. The campaign was a success and we appeared in the main carnival blocks of the city, bringing a lot of gum for those who wanted to kiss.