In 2019, Hogarth won their first two Cannes Gold Lion prizes in history and this was the first one in Creative Data category. We were invited from Ogilvy to help develop the first e-Commerce for pets in the world. Alongside with the website we needed to create a tool that would be easy to use and let the real user choose their toy, the dogs. We developed a facial recognition tool using a dog's grimaces and expressions to find out when he liked something. Find out more watching the video case below. Good shopping :)