
2020
Nestlé . Imagina com Maggi
Creative Director
In may 2020, we began to produce the first of the four webseries Hogarth Brazil won on a pitch in 2019. But this one was different, with the covid pandemic we had to change the production strategy and the language of the show itself. After some weeks of work, Hogarth came out with the first brazilian webseries produced in the middle of the pandemic and the most important, without any physical contact. We sent them kits with phones and lights and directed everything from remote. The series quickly became a hit on Nestlés recipes channel and even without any investment in media (thanks covid) all 4 episodes hit 1MM views.