In 2019, Hogarth was selected to create and produce the new movie for Faber-Castell new brand position. We came up with this “pencil's dance” idea to show all the new product colors and design to the audience. Alognside with the 3D animation, we develop from scratch, all the types using the product to bring the texture, color and to show what you can achieve using your creativity. Hope you guys enjoy as much as we enjoyed doing it. :)